How to not turn your website into a 💩

Optimize images.

One of the quickest wins, sometimes with a tremendous impact, is image optimization.

  • Compress images.
    Use a tool in the list below to reduce file sizes.
  • Size images correctly.
    If you display an image in 300 × 150, serve it in 300 × 150.
  • Serve responsive images.
    Serve different image sizes to different devices.

Tools and articles